This recession has not been kind to marketers and other communications pros. Especially at the senior level.
Frankly, I’m not surprised.
Just look at how we typically refer to ourselves. Marketer. Public Affairs Specialist. Writer. Editor. Media Relations Manager. Videographer. It’s all task-based.
IABC has the word “business” in it, but our titles rarely do. And too often we haven’t made the case that storytelling is key to selling widgets (or sneakers, politicians, goodwill, or support for your cause). That communications is a core business function, as necessary to organizational success as product designers and the sales team.
We talk about transparency and authenticity. Our bosses care about sales, opportunity costs, and ROI.
I’ve heard a lot of hand wringing about how communicators don’t have a seat at the table. Yada, Yada, Yada. Feel better?
Now, what are we going to do about it?
The comments are yours.
Note: This post originally appeared on IABC’s Communication World blog.
Photo by Randy Son of Robert (Flickr).