My target audience isn’t marketers. It’s businesses.

There’s nothing wrong with marketing blogs. Or PR blogs. Or blogs about kittens.

But too many business bloggers are really just writing for themselves.

What challenges do your clients, customers, and/or prospects face? Are you helping them move forward today?

If you’re blogging about kittens, I hope you have a pet store, or sell pet supplies, or at least have a business model with some passing reference to furry little feline creatures. Otherwise you have a hobby blog and not a business blog.

Photo by Eran Finkle (Flickr).