This “SmartPulse” poll of SmartBrief on Entrepreneurs readers caught my eye the other day. That’s because a whopping 69 percent of respondents said they “never” or rarely work on social media for their business.

We talk about social media a lot. And because we see the benefits for our businesses, and the critical value in a 24/7 real-time environment, we think everyone else must see it too. But maybe we’re just spending a lot of time talking to ourselves (using social media tools, naturally).

Give yourself a high-five if  you’re using social media in your business. Because it seems you are at the tip of the adoption curve.

What’s your take?