I was just looking over a short report on business-to-business marketing put out by MarketingProfs and Forrester Research. According to What Works in B2B Marketing 2010, the top three challenges facing marketers are lead generation, increasing product/service awareness, and reaching decision makers.
While the first one was no surprise (lead generation is consistently one of my top challenges too), I was a bit surprised to see the other two on the list. Maybe that’s because, as a small business owner, I find that social media has made it far easier to identify and reach out to key decision makers in companies. It’s also made it easier and more cost effective for small companies to build brand awareness.
What’s your take?