Independent Thinking Blog

What Entrepreneurs Can Learn from Google Glass

Google Glass is very cool. And if you can hook me up with a tangerine pair, that would be nice. But it’s really just a smartphone, minus the ability to make phone calls.

It’s iterative technology.

I love that Google explores boundaries and pushes the innovation envelope. And with glass, the company has come up with a wearable way to keep you on its platforms. Sergey Brin and Larry Page are very rich for a reason.

Thinking about glass evoked an episode of  Shark Tank where a man with multiple patents for running wires through clothing (think iPod headphones) came seeking investors. He was also incredibly greedy and arrogant. Which is kind of funny, because his business model involves wired technology.

Mark Cuban pointed out the obvious: wired is going the way of the dinosaur.

The business landscape doesn’t stand still.

The best entrepreneurs aren’t focused on what they have now. They’re looking ahead to what’s next.

Most companies aren’t billion-dollar ventures. But all businesses need to be constantly innovating–rethinking a product, redesigning manufacturing processes, tweaking marketing approaches, testing productivity tools and technologies. And solving tomorrow’s problems.

How is your business looking ahead?

Photo by Raul Hernandez Gonzalez (Flickr).

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