Independent Thinking Blog

Business Development in a Web 2.0 World

My Independent Thinking column on business development Web 2.0 is out:

It’s a Web 2.0 world. Just this week there have been articles in my local newspaper about start-up news aggregator Mixx honing in on Digg’s space, and Google’s efforts to enter the social networking fray. And it’s only Tuesday. Even Business Week has social media fever, with its 2 June Beyond Blogs cover story declaring that “the power of social media to transform our businesses and society will only grow.”

As a small business owner or independent consultant, it;s important to understand social media not only so that you can advise your clients on their web strategies, but also so that you can harness the power of the medium to market and grow your own business.

Read my Independent Thinking column in IABC’s CW Bulletin.

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The GDPR: What Is It and Why Should You Care About EU Data Privacy?

The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.

The Case for Digital Reciprocity

There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.

The Essential Guide to Crisis Communications

Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.

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