The U.S. Postal Service isn’t exactly known for sexy advertising, and its current ad campaign won’t raise any eyebrows. But it does cut through the clutter and it has caught my attention. Similar to Southwest’s “fees don’t fly with us” messaging, the USPS has a “no hidden shipping charges, no surprises ” campaign that contrasts its rates to those of its competitors. It’s marketing that works because the message is simple–and very clear.

I couldn’t find a video feed of the ad, but please email me if you find one.