In today’s tough economy, it’s more important than ever to stand out from the crowd. I’m tired of hearing that the communications field is crowded and that we’re all in competition. Oh, really? Even when two companies or two consultants are marketing the same services, their backgrounds, expertise, and brands aren’t the same. In order to run a successful business, you must be able to identify your unique selling points. What’s your competitive edge?
Photo by thebarrowboy (Flickr).
The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.
There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.
Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.