In today’s tough economy, it’s more important than ever to stand out from the crowd. I’m tired of hearing that the communications field is crowded and that we’re all in competition. Oh, really? Even when two companies or two consultants are marketing the same services, their backgrounds, expertise, and brands aren’t the same. In order to run a successful business, you must be able to identify your unique selling points. What’s your competitive edge?

Photo by thebarrowboy (Flickr).