I cleaned my Twitter house recently, dropping off over 200 people whose streams never grabbed my attention and/or with whom I rarely or never engaged.

This was not a lazy mass unfollow; I looked at every single account. One by one. (No, it didn’t all happen in one sitting.) And guess what? I can identify most of the avatars in my stream, and I know why I’m following you (e.g., marketing smarts, entrepreneur, funny, news source, runner, baseball fan, athlete, friend, tweet chatter, etc.).

My mantra for social is engagement.

Someone tweeted me the other day:

Informal Poll: Why Are You Following Me?

 

 

 

It’s the wrong question to ask me.

You see, I know why I followed you. But sometimes, like a first date, it goes nowhere.

Who do you follow–and why? Is it “the right reason” for you?

Photo by Shashi Bellamkonda (Flickr).