Who Else Wants Brand Evangelists?

I’ve talked before about how picking up the phone is a key component to customer service. But that’s really only the starting point for building customer loyalty. If you’re lucky, your best customers are evangelists for your brand. Here are four ways...

Social Marketing Secret #101 (Mom & Shoes)

My mom discovered online shoe stores yesterday. And she was really excited by free delivery and return shipping, the confirmation e-mail, and the convenience of searching for her shoes without having to trek from store to store. There’s a point here, and...