4 Tips for Finding Your Online Voice

My friend Angelo probably doesn’t know it, but he helped me find my online voice. We were standing on a line to get our photos taken at an AdWeekDC event shortly after the 2008 election. Panelists from LinkedIn, Facebook, and MySpace had just finished talking...

Kellogg, Kashi, and What Customers Want

Saying you’ve done nothing wrong when your customers are angry may not be the smartest response. Calling customers “confused”–really? My friend Zane Safrit pointed me to this story about Kellogg’s Kashi brand. Apparently some of the soy...

Expand Your Team with Virtual Help

Many independent consultants and small business owners are notoriously bad at delegating, whether it’s because they don’t want to spend the money or they don’t know where to start. Yet building a successful business means focusing on those tasks that...