Publishing Platforms & Your Business

Do you publish? If so, where? The folks at Atomic Reach asked me to be the guest on a Twitter chat about publishing platforms to grow your business. Because I had to pull together some ideas on the topic, I thought I’d share them with you here. That fact that...

The Perfect Reason To Read this Blog Post

Heard the phrase “reading is dead” lately? Yup. Me too. Now I recognize the irony of writing a blog post about whether you’re going to read … this blog post. But what’s my alternative? I was at a meeting the other day in which a couple of...

Counting vs. Measuring

For a long time, I didn’t understand PR metrics. I’d listen to media relations folks talk about AVEs and put out reports touting impressions. And I couldn’t understand how all these numbers were relevant to achieving much of anything. Then I realized...

24 Business Reasons to Use YouTube

“In many ways, just as Amazon has reinvented the book publishing space, YouTube has reinvented the video production and distribution space.” –Jason Miles, YouTube Marketing Power   Twenty-fourteen is the year I finally add video into my content...

Is YouTube the Next Big Thing?

The raw YouTube statistics are staggering: More than 100 hours of video uploaded per minute. More than 1 billion unique visitors per month. More than 6 billion hours of video viewed each month. Almost 40 percent of videos are viewed on mobile devices. And, yes,...