Web Site 3.0: Your Business + Your Community

Web Site 3.0 has officially launched! Web sites have come a long way. In a relatively short period of time, we’ve gone from corporate brochures in a URL to dynamic, rich, responsive showcases for our businesses and our communities. Web Site 1.0 was a corporate...

10 Social Tools to Help Your Business

We talk a lot about the “big 5” social media platforms (blogs, Twitter, Facebook, YouTube, and Flickr).  But the conversation universe is a much bigger place, and there are other platforms, channels, and tools that just might make sense for your business...

Is There a Techie on Your Team?

From a business point of view, I never feel as helpless as when something goes wrong with my Web site. I am fine with DOS, but SQL and PHP just stump me. Maybe it’s because I’ve yet to find a For Dummies book that walks me through how to do this stuff....

Do Writing Skills Matter?

One of the questions at last month’s IABC/Washington panel discussion on 2010 trends was on core competencies. What skills do communicators need to have today? Panelists cited several, including: the ability to identify influencers knowing how to tell a story...