The Price of Milk

Pricing can be tricky. Aim too low, and people wonder what’s wrong with your product (or think your service is second rate). Price too high, and you might have few or no takers. I’ll pay a premium for value. Great customer service, beautiful design, and...

Empowering Employees Leads to Great PR

What’s one great way to generate good PR for your business? Empower your employees to make your customers/clients happy. A day after I wrote this post about how a company was chasing customers out the door, I had an awesome experience with empowerment done...