I Define Your Brand

I Define Your Brand

You can try to define your brand. You can create your corporate culture. Build a great product. Map your touchpoints. Hire wisely. Turn your customers into raving fans. And yet– I define your brand. Your employees, customers, members, patients, and everyone else...

Cultivating Your Brand Fans is a Mindset

What if your business had thousands of brand evangelists who live and die by every move you make? People who create fan pages, hold meetups, and forge friendships over you. People who will stand in line for hours for your latest product. People who will...

4 Tips for Finding Your Online Voice

My friend Angelo probably doesn’t know it, but he helped me find my online voice. We were standing on a line to get our photos taken at an AdWeekDC event shortly after the 2008 election. Panelists from LinkedIn, Facebook, and MySpace had just finished talking...

How to Use Hashtags

In the search engine optimization (SEO) world, there are “white hat” and “black hat” tactics. Google has spent the last couple of years tackling keyword stuffing, link baiting, and other such black-hat efforts—that’s what the Panda and Penguin search algorithm updates...