Five Rules for Creating Demand

  Fast Growth Focus columnist Doug Davidoff writes about the five rules for creating demand: Know your customers. Identify problems they may not know they have. Educate clients on their problems by focusing on results and creating value. Don’t tell clients...

Sales v. Consulting

Sales people are always trying to sell something. That’s what they do. I know one terrific salesperson who could sell you the Brooklyn Bridge and convince you that you could move it into your back yard. Great, until you find out the promise and the reality...