Business, business strategy
Pricing–products, services, consulting rates–can be challenging for many businesses. Price too high and you risk losing business you want to win. Discount too often or too much, and people think your product is cheap or you’re for sale. You need to...
Business, Entrepreneurship, Social Media
What do you do when the big boys own all the shelf space? One approach is to build a virtual shelf, one person at a time. That’s what Joe Vukson is doing. I met Vukson via Twitter earlier this year after I saw a press release about a new runner ID product. I...
