I Define Your Brand

I Define Your Brand

You can try to define your brand. You can create your corporate culture. Build a great product. Map your touchpoints. Hire wisely. Turn your customers into raving fans. And yet– I define your brand. Your employees, customers, members, patients, and everyone else...

The Price of Milk

Pricing can be tricky. Aim too low, and people wonder what’s wrong with your product (or think your service is second rate). Price too high, and you might have few or no takers. I’ll pay a premium for value. Great customer service, beautiful design, and...

What’s Wrong with a Public Health Care Plan?

Am I missing something? I really don’t get all the handwringing among insurers and the pharmaceutical industry about a public health plan component to reform. One of the latest naysayers is Eli Lilly’s CEO, John Lechleiter, who said that a public plan is...