What the Spiders Know

I had the pleasure of speaking about social media to two PR classes at the University of Maryland last week. They’re smart students, and they’re just starting to explore social media. Almost all of them had Facebook pages, a few were on LinkedIn, a couple...

Decoding the Twitterstream

Why is everyone’s first instinct to think that Twitter is silly and self-indulgent? Admit it, you probably felt that way once–or still do. I’ve been pondering the Twitter start-up barrier the last few days as I pull thoughts together for a...