branding, Business, business strategy, Workforce
IBM has a female CEO. IBM sponsors the Masters, an event held at Augusta National, a private club that does not allow women to be members. Which means Virginia Rometty can’t join the club that her company pays to prop up. This isn’t a new story (or a new...
Customer Service, Social Media
There is an interesting study on big retailers and their Facebook pages. STELLAService tested how 20 top retailers handle “general service questions.” The results: “Of the 20 retailers measured, five failed to respond to a question posted on their...
branding, Customer Service, Social Media
We talk a lot about connecting with customers (and clients, prospects, and so forth)–but are they feeling the love? In other words, are they connecting with us? These are not the same thing. What a Two-Way Connection Looks Like I’ve always highly valued my...
