Will Chatbots Solve Customer Service?

Comcast received a lot of praise at one time for being an early adopter of Twitter for customer service. Really, people said nice things about the company. Look it up. If you took to Twitter, you could get “escalated” help. Otherwise? Good luck. We talk a...

Welcome to the Dark Side

There are two seemingly diametrical trends taking place right now: dark social and live everywhere. This post looks at the first one. Dark sharing was a term coined to describe the shares we can’t track — e-mailing an article to a friend, texting a URL,...

5 Future of Marketing Trends You Need to Know Now

How is marketing evolving, and what is the future of marketing? This is the question that was at the core of a presentation by Mitch Joel, a digital marketer who spends a lot of time looking at where the profession is going and how companies can position themselves to...