The Peril of Scheduled Tweets

Scheduled tweets are tricky. No, not the scheduling part (that’s easy), but the part where brands (and sometimes people) tweet at hours when they’re clearly not online. I understand why companies do it–especially when the goal is to pass along deals...

Decoding the Twitterstream

Why is everyone’s first instinct to think that Twitter is silly and self-indulgent? Admit it, you probably felt that way once–or still do. I’ve been pondering the Twitter start-up barrier the last few days as I pull thoughts together for a...

On Twitter: Can You Have Too Many Followers?

First there was a debate about LIONS (LinkedIn Open Networkers) on LinkedIn, and now there’s dialogue about collecting followers on Twitter. Guy Kawasaki generated a huge conversation with his post last week on the topic. His advice ranged from tweeting top...