I’ve talked before about social customers, sales cycles, and megaphones. This matters. But it’s also the (relatively) easy part for social brands to tackle—and for social businesses. What’s harder is understanding how to respond to the fact that, as customers,...
We talk a lot about the “big 5” social media platforms (blogs, Twitter, Facebook, YouTube, and Flickr). But the conversation universe is a much bigger place, and there are other platforms, channels, and tools that just might make sense for your business...
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