Here’s How to Keep Your Customers

Here’s How to Keep Your Customers

Dove bar or Dial soap? Charmin or Quilted Northern? Nissan Sentra or Toyota Corolla? So you’re probably thinking that I’ve either lost my mind or I’m conducting a bizarre survey. (Neither). Don’t worry. This blog post isn’t going to focus...
The Problem With Staying on Message

The Problem With Staying on Message

In media training 101, you’re taught to stay on message. The idea is, no matter the question, you give the answer you want your audience to hear. I had my only media training when I worked for a labor union, so the questions we played with all involved a looming...

The Data-Trust Conundrum

Disney Corporation is testing a wearable technology that enables the company to track the movement of people in and around its theme parks. The new MagicBand looks like a watch-less wrist band and contains an RFID chip. Disney clearly intends for the bands to replace...

What is an “Influencer”?

Let’s clear something up: Influence is important. Badges, numbers, and algorithms are not. I deleted my Klout account because people’s perceptions of my value shouldn’t rise or fall depending on whether I’m talking to an “online rock...

Wal-Mart Vice-Chair on the Crux of Leadership

Great interview with Wal-Mart Vice Chair Eduardo Castro-Wright about leadership and what they don’t teach you in business school. The crux of leadership: trust. Leadership is “about being able to get people to go to places they never thought they could...