Business, Customer Service, Data, Technology
Do you like “Big Data”? McKinsey released an interesting report last year that does a good job of laying out the key ways data is being employed in a business environment. The report identifies five broad categories: Transparency Performance metrics...
Communications Strategy, Data, innovation, Marketing/PR, networking
What is the future of marketing? That was the topic at a recent Thoughtlead online mini-conference. The premise: Select 60 smart people, ask them one big question, and give them each 60 seconds to make their case. The responses were sometimes predictable. More often,...
Business, business strategy, Marketing/PR
This recession has not been kind to marketers and other communications pros. Especially at the senior level. Frankly, I’m not surprised. Just look at how we typically refer to ourselves. Marketer. Public Affairs Specialist. Writer. Editor. Media Relations...
Communications Strategy, Health care
I received a great news release this morning from the Department of Health and Human Services. The headline: Secretary Sebelius Releases Inaugural Health Care “Success Story” Report. Here are 6 reasons this resonated with me and should matter to you too:...