Let’s say you’re revamping your Web site. You’re probably focused on the home page. That’s a good thing. It is, after all, often someone’s first impression of your business. The look, feel, messaging, and branding are all important. Then...
You know how when you see or hear certain advertisements, you can identify the company immediately even if the ad spot is brand new? Credit solid branding. The GEICO gecko. Local car dealership Eastern Motors. I dare you to watch the ad and not have the jingle...
Every organization needs to understand its touchpoints. A touchpoint is any place your organization comes into contact with stakeholders—employees, customers, prospects, partners, the media, and so forth. Every touchpoint is part of your brand experience. Touchpoints...
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