The State of Corporate Messaging

The State of Corporate Messaging

We’ve talked before about invisible buyers, a term coined by my friend Tom Martin to describe the fact that people do a lot of online homework before they pick up a phone, email, or even send you a tweet. This means that if you don’t pique their interest...

Content Marketing Isn’t Rocket Science

There’s an entire industry around “content marketing,” but what is it anyway? In Epic Content Marketing, Joe Pulizzi sets out this formal definition: Content marketing is the marketing and business process for creating and distributing valuable and...

Cornerstones and Cobblestones

I learned about propinquity at the Solo PR Summit. Okay, to be fair, the concept isn’t new–but I would have been hard-pressed to define the word itself. Propinquity means nearness, but it’s really about the relationship between proximity and...

Libya, Liquor, and Comment Luv

I had real-time conversations about Libya, liquor (and European trade shows), and CommentLuv the other day without leaving my desk or picking up a phone. Mickey Mouse and Gumby too. Maybe it was the randomness of the topics. Or the serendipity of the connections. Or...