Business, business strategy
Is thought leadership a valid business goal? I listened recently as two people proclaimed that thought leadership is never the reason to adopt a content marketing strategy. After they were done virtually high-fiving each other for their self-perceived smarts, I raised...
branding, Business, innovation, Leadership
There was an interesting conversation about thought leadership on #profschat the other day around what it is, what it means, where it fits into an organization’s priorities, who “owns” it, and how to execute a successful thought leadership strategy. And it got me...
