These Four 2018 Mega-Trends Will Impact Your Business

These Four 2018 Mega-Trends Will Impact Your Business

It’s a new year (happy 2018!), and the world is filled with people predicting everything from the just plain crazy to the crazy smart. And, yes, this is technically my version of a trends post. But instead of homing in on marketing and PR, I wanted to look big...
Sustainability and Your Business

Sustainability and Your Business

There’s a new report on authenticity that caught my attention as much for what it does talk about as what’s missing. What it does well is talk about how organizations should tell their stories. What it fails to do, however, is make the connection to...