My Super Duper Superbowl 50 Postmortem

I don’t usually do event postmortems. If you’re in the U.S. market, then you know the Superbowl is one-half game, one-half ad event, and 100-percent hype. (Yes, I know the math doesn’t really add up, but that’s the point of hype isn’t...

Social Is No Longer a Destination

Facebook might have started out as a destination platform. But it and all social media are becoming increasingly integrated into our lives. Consider this example (from my election night experience). It’s a little after 11:00 p.m., and the television talking...