Strategy

Should You Accept Affiliate Links and Become a Brand Ambassador?

by Daria Steigman | Jun 18, 2018 | branding, Marketing/PR

Affiliate links can be a simple way to add in a passive income stream, but at what cost to your brand and its reputation?

The Importance of News Fluency in Storytelling

by Daria Steigman | Jun 3, 2018 | content strategy

In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.

The Players’ Tribune Is Redefining Who Gets to Tell Your Story

by Daria Steigman | May 20, 2018 | content strategy, Sports

The Players’ Tribune has taken the megaphone away from sports reporters and put it into the hands of reporters in a fascinating experiment to rewrite who gets to tell our stories.

The New Gmail Is the Update We’ve Been Waiting For

by Daria Steigman | Apr 30, 2018 | Business, Workflow

The new Gmail lets you do more right from your inbox. Chock full of great features, it’s the update we’ve been waiting for.

The Essential Guide to Crisis Communications

by Daria Steigman | Apr 23, 2018 | Business, Communications Strategy

Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.

Why Voice Search is the Future of Findability and Sales

by Daria Steigman | Apr 16, 2018 | search engine optimization

Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.

The Case for Digital Reciprocity

by Daria Steigman | Apr 9, 2018 | content strategy

There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.

The GDPR: What Is It and Why Should You Care About EU Data Privacy?

by Daria Steigman | Mar 11, 2018 | Business, Data

The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.