Business, business strategy
The Twitterverse was all atwitter a few years ago over the idea that one consultant was charging a day rate of $22,000. I had no problem with it. I thought about this the other day following a conversation with a colleague about billing strategies and hourly rates,...
Business, business strategy, Marketing/PR
You can’t tell the story if you don’t know what the story is. Too often, companies talk about themselves without having a clear idea who they are or where they want to go. Let alone what anyone else thinks about them. You have to ask the right questions. I...
Business, business strategy
I learned about propinquity at the Solo PR Summit. Okay, to be fair, the concept isn’t new–but I would have been hard-pressed to define the word itself. Propinquity means nearness, but it’s really about the relationship between proximity and...
Business, business strategy
Some people don’t deserve to run a business. A basic rule of business is that income has to exceed expenses. If it doesn’t, then you have to figure out why (and determine how to tweak your model to be successful). Or maybe not. According to an article in...
