Are Lists the Future of Search?

search engine optimization

My mouse was driving me crazy. I changed the battery, cleaned the bottom, and even tested multiple mouse pads — and it was still sluggish with periods of just not working at all. So I wised up, went online, and purchased a new mouse from Amazon. Amazon makes it...

5 Future of Marketing Trends You Need to Know Now

Marketing/PR

How is marketing evolving, and what is the future of marketing? This is the question that was at the core of a presentation by Mitch Joel, a digital marketer who spends a lot of time looking at where the profession is going and how companies can position themselves to...

How Much is Your Influence Worth?

Marketing/PR, Social Media

I received an email pitch the other day about monetizing my influence. This was the crux of the pitch: “We’re an influencer marketing marketplace that helps connect companies with influential people online that can help promote their brands. We’re looking for people...

Why I Love Billboards

Marketing/PR

I love billboards, and not just because dozens of South of the Border ads have given me and millions of other drivers cheesy entertainment while driving up and down I-95. Billboards work. In an era when we’re constantly on the edge of sensory overload, very...