Counting vs. Measuring

For a long time, I didn’t understand PR metrics. I’d listen to media relations folks talk about AVEs and put out reports touting impressions. And I couldn’t understand how all these numbers were relevant to achieving much of anything. Then I realized...

What’s Your Favorite Tweet Chat?

Tweet chats* can be a great way to connect with your online community, make serendipitous connections–and learn a lot too. My favorite tweet chats: Hashtag Social Media, which was started by my friend Marc Meyer. It’s all about social business (emphasis on...