Cornerstones and Cobblestones

I learned about propinquity at the Solo PR Summit. Okay, to be fair, the concept isn’t new–but I would have been hard-pressed to define the word itself. Propinquity means nearness, but it’s really about the relationship between proximity and...

Threading the Branding Needle

Ah … the personal brand. Throw out a question on personal branding and you’re guaranteed to get a heated discussion between proponents and opponents. Which never makes sense to me, because we all have a personal brand. It’s called reputation. From a...

Specialist or Generalist?

Are you a specialist or a generalist? My friend Kellye Crane asked me to lead a discussion on this topic at the Solo PR Summit later this week. She’s an advocate for vertical integration–picking your industry or sector and drilling down (for clients) from...