The Problem with Instant Gratification

We’ve all seen it: the person who’s talking at you while scanning the room looking for someone more important. But who’s “more important” anyway? The intern in the cubicle might be president someday. Or work at your dream-job company. Or...

5 Digital Trends to Watch

If Steve Rubel is right, there are some fascinating digital trends to plan for in 2011. During a recent MarketingProfs Webinar, Rubel highlighted 11 digital trends, including location-based services, thought leadership, and social media schizophrenia (e.g.,...

10 Social Tools to Help Your Business

We talk a lot about the “big 5” social media platforms (blogs, Twitter, Facebook, YouTube, and Flickr).  But the conversation universe is a much bigger place, and there are other platforms, channels, and tools that just might make sense for your business...

LinkedIn: The New Frontier for Spammers?

I’m seeing a disturbing trend of late: people using LinkedIn to blatantly self-promote and hawk their wares. It started with a trickle: An occasional e-mail suggesting I might be interested in a Webinar, a conference, or a book. Then it progressed to group...