The Problem with Instagram Pods

The Problem with Instagram Pods

Let’s talk about pods. Not peas nor people snatchers. But Instagram pods. Pods are formed when people create a small group to like and comment on each other’s photos. The idea is that by generating more post activity Instagram will rank your posts higher...

Social Media Case Study: #NatsRide

I sold my tickets to a must-win baseball playoff game because the regional transit authority in the capital city of the United States refused to keep the trains running to get fans home. The options, including leaving the game early or being stranded on the opposite...

Welcome to the Dark Side

There are two seemingly diametrical trends taking place right now: dark social and live everywhere. This post looks at the first one. Dark sharing was a term coined to describe the shares we can’t track — e-mailing an article to a friend, texting a URL,...