Business, Marketing/PR, Reviews, Social Business
It’s always amazing to watch companies spend the bulk of their efforts trying to attract new customers. Great introductory offer! First month of service free! Balloons for the kids! Once they’ve made the sale, however, the love ends–and many of the...
Entrepreneurship, Marketing/PR, Reviews
A few years ago, my local Shakespeare company started experimenting with theatre in the round. The stage and seating were reconfigured, and the first production launched with great fanfare. Then I spent three hours watching the actors from the side. The director had...
Marketing/PR, Social Media
My mom discovered online shoe stores yesterday. And she was really excited by free delivery and return shipping, the confirmation e-mail, and the convenience of searching for her shoes without having to trek from store to store. There’s a point here, and...
