Is Social Business Reaching a Tipping Point?

Your business may be “social,” but is it a social business? Social business is all about moving beyond just using social media (listening, posting, chatting, and so forth). It’s about more effectively leveraging the social conversations to help...

The Secret to Giving Away Your Content

A colleague emailed me recently to ask: How do you capture your original content to ensure that it’s not “taken” by others without credit? The short answer: You can’t. You can lock down your content. You can be hyper-vigilant. You can choose...

Is It Time for a Chief Digital Officer?

I took part in a Twitter discussion the other day around CMOs, CIOs, data, and how organizations should be run in a rapidly changing market (and marketing) environment. We can all agree the ground has shifted. We’re awash in data (BIG and small). New technologies have...