Are you using text messaging in your business? SMS is rapidly becoming a business imperative. Not an optional customer channel. Not a “nice to have but we’ll deal with it later.” If you’re not giving your customers a way to engage with you via...
Call it text messaging. Or call it SMS. Or just send a text, maybe without using periods. Actually, you want to send a text. A friend of mine just redesigned his company’s mobile app to embed text communications. He figured out what a lot of businesses have been...
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