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Independent Thinking Blog
Small Business Trends
Workplace diversity can’t just be a box to check off on your corporate scorecard. And it’s not enough to “look like” America either.
Influencer marketing often gets it wrong by focusing on the wrong metrics. What matters is not how many friends you have, or how many people you follow. It’s who they are.
Don’t panic. Facebook’s latest algorithm changes are a needed course correction, and they don’t have to sink your brand strategy.
Want to keep your customers? Stop focusing on your competition and understand instead why people do business with you.
These four 2018 mega-trends will impact every business. The question: are you prepared for the uncertainty?
The key to website security (and your overall cybersecurity) is taking smart, proactive steps to make your data and your business more secure.
The problem with messaging is that too many businesses stay on message by talking in talking points rather than engaging in conversation.
Your business shifts over time and your website should too. So when was the last time you undertook a web redesign?
Paywalls aren’t just for consumer products and media companies. Every business has one, and it’s important to understand how yours works.