What Your Business Can Learn from the Movies

Companies need continuity officers. My mom has a friend who used to be a script (aka continuity) supervisor. She (or he) is the person on a film set who makes sure that the actor’s shirt is buttoned the same way after lunch as during morning filming and that the...

7 Digital Trends to Watch in 2012

Integration, mobile, and consolidation were all topics under discussion at the January 12 IABC/Washington panel on trends in digital communications. Here are my top seven takeaways: 1. Silos will start to fall. According to Steve Radick of Booz Allen Hamilton’s...

5 Digital Trends to Watch

If Steve Rubel is right, there are some fascinating digital trends to plan for in 2011. During a recent MarketingProfs Webinar, Rubel highlighted 11 digital trends, including location-based services, thought leadership, and social media schizophrenia (e.g.,...

How Do We Shatter the Silos?

During the IABC/Washington panel discussion on 2010 trends, I posed the following question: Is 2010 the year we break down silos? In retrospect, I asked the wrong question. Breaking down silos is critical, but it’s not about whether we do it–it’s...