What is an “Influencer”?

Let’s clear something up: Influence is important. Badges, numbers, and algorithms are not. I deleted my Klout account because people’s perceptions of my value shouldn’t rise or fall depending on whether I’m talking to an “online rock...

The Problem with Form Letters

I received the following letter the other day: Dear Valued [name of organization] Member,   Please excuse this form letter, but it is an inexpensive way for us to let you know that your membership is up for renewal. We wanted to be sure you have the opportunity...

Data, Mobile, and Other Trends to Watch

How has the communications landscape changed? And what do these shifts mean for businesses and the people charged with marketing, communications, and so forth? In advance of next Thursday’s IABC/Washington panel on 2010 trends in communications, I talked to...

DC PR Pros Talk Twitter Best Practices

Thanks to the terrific board members at WWPR (Lauren Lawson, Debbie Friez, and Joan Coyle) for putting together a great panel yesterday on Twitter best practices. It was a lot of fun, and I was delighted to share the dais with some really smart women. Here are a few...