business strategy, Entrepreneurship, Marketing/PR, Reviews, Social Media, Workflow
How do you measure success? There’s a lot of conversation around business success, what it means, and how to measure it. (And we probably talk even more sometimes about lazy metrics and poor measurement.) I’m not going to talk about measurement at all...
Entrepreneurship, Marketing/PR, Reviews
Write a book. Call it a manifesto. Give people a choice between Wonder Bread and funkiness. And then, when you get to the end, tell your readers that you’ve both wasted your time if you think you’ve got it figured out. Seth Godin is a brilliant marketer....
branding, Customer Service, Independent Thinking, Workforce
Zappos has nothing on the Corner Parking Lot in Charlottesville, Virginia. Just watch The Parking Lot Movie, a funny, fascinating documentary that debuted at SXSW 2010. It has everything: class-ism, culture, hiring people you trust, empowering your employees,...
Marketing/PR, Professional Development
As some of you may know, I joined MarketingProfs last fall. There are two great values about the company/online resource: (1) community and (2) professional development. As a pro member, I have access to a vast store of case studies, reports, how-to articles, and live...
