The 8-Mile Rule

I’ve been watching a team underperform for months. When the team assembled in the preseason, the manager proclaimed “championship or bust.” The pundits marveled at their skill and the depth of the talent.  And the players looked around at how awesome they all...

How to Create an Instant Brand Fan

Running Shoes + Baseball Talk = Instant Brand Fan. Let me explain. My friend Deborah Brody mentioned that she’d just purchased new running shoes from Zappos. She also mentioned how convenient it was, and that she was able to purchase the last model at a...