Empowering Employees Leads to Great PR

What’s one great way to generate good PR for your business? Empower your employees to make your customers/clients happy. A day after I wrote this post about how a company was chasing customers out the door, I had an awesome experience with empowerment done...

Who Else Wants Brand Evangelists?

I’ve talked before about how¬†picking up the phone is a key component to customer service. But that’s really only the starting point for building customer loyalty. If you’re lucky, your best customers are evangelists for your brand. Here are four ways...