The Secret to Being a Smart Marketer

I love it when people understand that marketing is a core business function. I love it when they realize that before you can create a marketing plan you have to have a business plan. You have to know thyself and translate that into something that resonates with people...

3 Ways to Get Referrals

A colleague recently asked me how I get referrals. It’s a good question, because referrals can be a terrific source of new business. Referrals happen both deliberately and organically. Deliberate referrals are all about staying top of mind and letting people...

Are You For Sale?

Assessing value can be one of the toughest challenges facing any business. Bring small business folks together for a conversation, and the topics of rates and handling negotiations routinely come up. Pricing is often in the eye of the buyer—budget, need, demand, and...