Business, Data, Social Media
Twitter has rolled out three major changes in the last week: updating its API, opening up analytics, and expanding advertising. Each is likely to have an impact on the way we interact with and on the platform. Let’s look at what Twitter has done. The updated...
business models, business strategy, Customer Service, Social Media
I read a LinkedIn question the other day that asked whether companies should spend more time focused on their core business–and less, perhaps, on social media. While I don’t think this is really an “either/or” question (you have to do both), I...
Communications Strategy, Data, innovation, Marketing/PR, networking
What is the future of marketing? That was the topic at a recent Thoughtlead online mini-conference. The premise: Select 60 smart people, ask them one big question, and give them each 60 seconds to make their case. The responses were sometimes predictable. More often,...
Data, Social Media, Workflow
I’ve been looking at my Twitterstream in real time since Thursday morning. Unlike the streamtime approach we’ve become used to, real time has no updates. It is a non-stop stream. Instant-ness. Immediacy. In a blog post aptly titled Trialling Twitter at the...
