These Four 2018 Mega-Trends Will Impact Your Business

These Four 2018 Mega-Trends Will Impact Your Business

It’s a new year (happy 2018!), and the world is filled with people predicting everything from the just plain crazy to the crazy smart. And, yes, this is technically my version of a trends post. But instead of homing in on marketing and PR, I wanted to look big...
Personalization or Privacy: Which Comes First?

Personalization or Privacy: Which Comes First?

Consumers want personalization. It’s the 21st century equivalent of the place where everybody knows your name. It’s why we love Amazon. It’s why we use mobile wallets and let our browsers auto-save form data. It’s why Facebook is so insistent...

Is There a “Spiral of Silence” in Social Media?

Pew Research found that people are less likely to talk about controversial topics online than in person. The latest Pew Research Internet Project poll revolved around the question of Edward Snowden’s revelations about NSA spying. It found, among other things,...