The Price of Milk

Pricing can be tricky. Aim too low, and people wonder what’s wrong with your product (or think your service is second rate). Price too high, and you might have few or no takers. I’ll pay a premium for value. Great customer service, beautiful design, and...

Cadillac Stupidity

  Today’s Stupidity Award goes to Jim Coleman Cadillac, which is trying to lure Toyota Prius owners into trading in their energy-efficient hybrids for new cars that average 15-20 mpg. The supposed hook? “$1,000 over Kelley Blue Book fair value.”...